Machiavelli and Morality Essay Essays

Machiavelli and Morality Essay Essays Machiavelli and Morality Essay Essay Machiavelli and Morality Essay Essay When reading Niccolo Machiavelli’s The Prince. one can’t aid but grasp Machiavelli’s statement that morality and political relations can non be in the same forum. However. when analyzing Machiavelli’s assorted constructs in deepness. one can reason that possibly his suggested force and immorality is fueled by a moral terminal of kinds. First and first. one must hold the apprehension that this book is aimed entirely at the Prince or Emperor with the express intent of helping him in keeping power. Therefore. it is indispensable to hold on his constructs of luck and virtuousness. These two contrary constructs reflect the mode in which a Prince should regulate while minimising all opportunity and uncertainness. This sort of regulating demands force to be taken. nevertheless this is merely done for the rigorous intent of keeping his throne. and bring forthing both fright and esteem from his people. In all instances of force. Machiavelli limits the sum of force that needs to be taken down to the lower limit. and most instances the victims of these Acts of the Apostless are enemies of the people. Behind the force. the prince is basically taking the function of the scoundrel and presuming all â€Å"bad† Acts of the Apostless so that his people do non hold to endure and perpetrate the Acts of the Apostless themselves. In add-on. all the Prince asks for is to non endanger his power and to esteem it. In the sixteenth Century. this petition is lame compared to those of other hierarchal Monarchies. In the terminal. Machiavelli’s Prince assumes all the load of force while go forthing his baronial people to move as they feel consequently without concern of their lively goon. This is Machiavelli’s ultimate shot of morality. Before analyzing how the interaction of force and political relations lead to morality in the terminal. it is of import to analyse precisely what Machiavelli demands of his Prince. First and first. Machiavelli harps upon the construct of luck and virtuousness. By luck. he means that everything is left to opportunity. while nil will vouch that a certain event will happen. Machiavelli writes that a â€Å"Great long standing Prince neer regulations with luck. † Through hazard and opportunity. one leaves him unfastened to failure ; therefore action should be withheld if an component of opportunity is involved. Machiavelli ties virtue really closely to that of prudence. He defines virtuousness as moving exceptionally and pull a differentiation between morality and virtuousness. In many respects Machiavelli defines virtuousness by prudence. If a swayer is able to equilibrate his force. maintain his topics appeased. and have a desperate apprehension of his menaces. so in Machiavelli’s eyes the swayer has a strong virtuousness. What must be understood is that the throne is ever in hazard and person is ever at that place to seek to strike hard the prince off his base. This is a premier apprehension that a prince must hold. and fuels the ill-famed statement by Machiavelli that it is better to be feared than loved. Machiavelli explains that. for the most portion. love is really subjective and finally will lessen unless farther grants are made to pacify his topics. In add-on. people merely care about their personal comfortss and a prince would hold to overstrain himself if he were to be loved by all. Fear. nevertheless. is non subjective and has a cosmopolitan consequence on all his people. Fear can be attained by sporadic violent Acts of the Apostless. One must understand. nevertheless. that monolithic sums of force can non be done because it would portray the Prince as autocrat. and might stir up his people to revolt against him. The Acts of the Apostless must be calculated. concise. and serve a direct intent non merely to his benefit but to the people’s besides. Despite what might be assumed. Machiavelli is truly developing a princedom based around the people. where the Prince’s actions are simply to salvage his ain caput from the chopping block. In kernel. Machiavelli’s ideal princedom sustains a echt sense of morality behind the force that â€Å"must be subjected in order to keep stableness. † Looking at his programs subjectively. Machiavelli could really easy hold broken down the topics in a hierarchal manner or forced upon them big amount revenue enhancements and responsibilities. He does non make this. alternatively choosing merely for the regard of the people and the deficiency of perfidy in personal businesss sing his power. The people in his land can populate with repose. and prosecute whatever they so desire. This freedom of the people and ability to move as they feel is more than a simple convenience. Personal chase of felicity of all is given by the Prince but at his disbursal. All that the people must make is esteem and non endanger the Prince’s power. On the contrary. the Prince sacrifices his ain motivations. ethical motives. and personal felicity so that his topics may hold them. Basically. Machiavelli paints the Prince as a Christ figure. It is the Prince who takes off the wickednesss of the universe. so to talk. He gives up his ethical motives so that other may maintain and care for theirs. Machiavelli steadfastly insists that political relations and morality can non co-exist. The chief ground is that moral behaviour is consistent and can be predictable. Consistency and predictability are significannot ly weak constituents of a swayer. and could be exploited by his enemies. When a form of action is established. plotters can cabal and be after an overthrow. These plotters would so loot and plunder as they came to power ; hence declining the state of affairs in the land. The people so would go the victims. and lawlessness would shortly interrupt out making all sorts of upset. So. although the purposes of moral political actions are good. in the terminal they will take to immoral Acts of the Apostless. The actions he takes are non merely violent oppressive activities instead they are forfeits. He is the 1 who must populate with the guilt of wickedness. non his constitutes. In footings of morality. the Prince does non demand any unmoral action from his topics. He shoulders it all. It is besides the Prince who. although it is besides for his personal safety. eliminates the autocrats that non merely endanger his throne but besides his people. Along the same lines as holding lawlessness or public violences. the riddance of other power hungry persons evaporates the menace of subjugation on the people from another exterior beginning. One thing that remains consistent in his princedom is that people maintain their award and regard. and this unselfish forfeit is what makes the Prince’s actions in actuality rather moral. Another facet that one can non assist but disregard is that fact the Prince assumes the place of swayer at the costs and outlooks. For being a Prince. he must at times be prudent and cognizant of his place with the people. Machiavelli writes â€Å"the Prince must be seen as moral by the people. † The fact underlies the importance of morality for Machiavelli. Without morality and without the impression of morality in a Prince. civil upset will happen. Morality. with its uncertainnesss. provides at the really least a common non-violent base in which topics have a set of regulations could populate by. What makes morality of import to the Prince is that it besides allows him a legislative act of kinds. For illustration. if people operate by their ethical motives than the Prince has non to worry such jobs as stealing. violent death and other immoral actions. Therefore. merely by looking to be moral. morality can be used as a tool to command and tackle the people below him. As Prince. Machiavelli’s being and power is invariably threatened. However. it is non merely a occupation or power that the Prince would lose if he is to be overthrown from his place. It is. in bend. his life that the Prince would lose if he were overtaken. Therefore. it could be conceived that the Prince is moving and utilizing force merely to salvage his ain life. Salvaging a life. even it is your ain. follows within the moral codification. You could though expression at the state of affairs from a different position. Machiavelli argues that the merely notable place a moral individual can presume is that of a sufferer. However. I disagree with this statement because although one could be reveled as a sufferer. the possible effects of a new prince’s statutes far outweigh the benefits of being a sufferer. As a sufferer people merely go energized and back up your cause. However. if a Prince is such sufferers. that would intend a new Prince is in power and could transfuse far worse conditions upon the people. Therefore. with his topics as the top precedence. morality demands that the Prince must remain alive and let the people to thrive under his free monarchy. Machiavelli’s Prince is a book in which Machiavelli outlines the actions a Prince must take to keep and keep power in a princedom. Within the context of the book. Machiavelli brings away the impression that prudent force must be done in order to keep the throne. In add-on. he strongly expresses the political orientation that a Prince can non be both moral and political. However. behind this statement lays the foundation of morality. The Prince’s evil actions although non moral seem to prolong morality for the topics within his princedom. The Prince assumes all immoral behaviours and therefore. by forfeits himself for the people. is so moral in the terminal.

Leaving Out That

Leaving Out That Leaving Out â€Å"That† Leaving Out â€Å"That† By Maeve Maddox Some members of my critique group often return my submissions having circled every that I’ve used to introduce a noun clause. NOTE: A noun clause is a subordinate clause that answers â€Å"what?† after a verb in another clause: â€Å"I feel that you are mistaken.† Main clause: â€Å"I feel.† Noun clause: â€Å"that you are mistaken.† Most of the time, I agree with their judgment and remove the offending that. Sometimes, however, I choose to leave it in, even if it’s not strictly necessary. The modern mantra of â€Å"leave out needless words† is one to observe in a general way, but it shouldn’t lead a writer to slash mindlessly at every word that can be left out just because it can be. Plenty of guidelines are given for the inclusion or omission of that when introducing a noun clause. The recommendations of the AP Style Guide are often quoted: Omit that after the verb to say–â€Å"usually.† Do not omit that when a time element intervenes between the the verb and the dependent clause. Include that after the verbs advocate, assert, contend, declare, estimate, make clear, point out, propose, and state–â€Å"usually.† Include that before clauses beginning with conjunctions such as after, although, etc. Recognizing the impossibility of laying down hard and fast rules for the use of that as a conjunction, the AP entry concludes with this sensible remark: When in doubt, include that. Omission can hurt. Inclusion never does. Fowler mentions some additional verbs that usually require a that: agree, assume, calculate, conceive, hold, learn, maintain, and suggest. Even if a verb appears on some guide’s â€Å"OK to omit† list, writers need to be alert to the possibility that omitting a that could force a reader to stumble, as in these examples: â€Å"The accountant has learned fractions must not appear in the totals.† â€Å"Do you know Mary Smith has left the firm?† â€Å"The doctor feels your leg will soon be better.† Here are some that and non-that examples from two popular and respected modern writers. Elizabeth George, In the Presence of the Enemy: within minutes it seemed that she hadn’t been able to hold up her head our esteemed MP from East Norfolk declared that his constituency is solidly behind him MP Larnsey’s wife swore yesterday she’d stick by her man, but I’ve a source who’s told me she’s moving out tonight. I’ve had a call from someone inside the association who says Larnsey’s going to be asked to stand down. Laurie King, Justice Hall: One might wish he’d stuck with badgers and squirrels At Marsh’s door she said politely that she’d see me at dinner You have to admit that his observations [] are quite perceptive I felt again that he’d have put it together as soon as he knew Iris better. The Darlings might hear that we had failed to board the trainThis means that most of the actual tailing exercise will fall to Russell and myself. both knew that if they were to dine with Mme Hughenfort, they could not be following her through the streets. Even when that is not needed for clarity, it may be the right stylistic choice for a writer’s intended tone. When it comes to using that as a conjunction, the best advice is to be aware of the â€Å"rules,† but don’t be afraid to deviate from them if the sentence doesn’t sound right to your writerly ear. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Style category, check our popular posts, or choose a related post below:Masters Degree or Master's Degree?15 Great Word GamesThe 7 Types of Possessive Case

Personal emergency and disaster plan Essay Example | Topics and Well Written Essays - 1000 words

Personal emergency and disaster plan - Essay Example Thunderstorms are also not rare here (about 40-50 days annually) with March and April being the periods of most severe storms. Not being part of Tornado Alley, Indiana is vulnerable to tornadoes. Three most severe tornadoes in the history of the United States – the 1925 Tri-State Tornado, the 1965 Palm Sunday Tornado Outbreak and the 1974 Super Outbreak – affected Indiana. The 2005 Evansville Tornado took away the lives of 25 people (Indiana State Climate Office 2008). The accidental disasters include technological disasters such as hazardous material incidents, household chemical emergencies, nuclear power plants, fires. For instance, chemicals are used in all the industries providing everyday life of modern people. The sources of hazardous materials include chemical manufacturing, hospitals, service stations, waste sites. All of them are hazardous for people and it is impossible to guarantee safety from mistakes. Humans are inclined to make mistakes sometimes. No one can guarantee entire safety from fires. Finally, one is to be aware of the possibility of intentional disasters, that is, those related to terrorism and wars. Acts of terrorism may include: the usage of chemical, biological, nuclear or radiological weapons, assassinations, bombing. Universities and colleges are considered the secondary, â€Å"soft† targets (FEMA 2006; IUK 2006, SUU 200, Northwestern University 2005). We are not safeguarded from disasters. However, one can get prepared to them and know what to do if any of the disasters occurs. Tornadoes are the nature’s most violent storms, causing devastates and fatalities. Appearing as a rotating, funnel-shaped cloud extending from a thunderstorm to the ground with whirling winds, tornadoes reach 300 miles per hour, their damage paths being more than one mile wide and 50 miles long. Some of them are not visible at the beginning, a cloud of debris marking the location of a tornado. They

The purpose of life Essay Example | Topics and Well Written Essays - 500 words

The purpose of life - Essay Example Everyone has a purpose, everything has a purpose, and every day has a purpose. I live in my realm and accomplish everything for the purpose of tasting more about the essence of this life. I am a type of want-to-do-something-for-this-life, so I always eager for grasping as much experience as I could to be full-fledged so as to contribute to the society. I hold the youth on my hand feeling like a millionaire who is moving up the ladder of fame. Rich, but solitary, trust no one, and expect for nothing, because anyone does not supply everything I want to buy. Maybe I am asking too much, but honestly, I just want people to know that I am living and not just existing. I am a lonely voice trying to fit in this chaotic world, like a thorn bird searching for a thorn tree to rise above its agony to out carol the lark and the nightingale. I often wonder why our age is said to be the generation that is quiet. I see people of orange-blue rainbow and polka dotted. Expressions of different trails traveled and stories of failure and triumph, so what is silent about us? Have we not kept our youthful curiosity and stumbled upon treasures undiscovered? And shouted from the mountain tops what we have found? Is it that we are silent or is it that someone is just not listening? If people could not understand and encourage, please do not discourage or leave anyone behind. We are the ones who will rule the world in the future. At this moment, we could not go back to be children anymore, yet we are not grown up enough to be adults. We are trying to burst the bubble, to come out of our shells, and to accomplish more than what people out there did a long time ago. But how can we reach such goals if the surrounding people always feel suspicious of our start? How can we climb to the peak of the mountain if parents always shout at us f rom the mountain bases? And what if the cure for cancer is in the brain of someone who is not encouraged to follow his/her dream? Give us a

juan peron Essay examples -- essays research papers

Juan Domingo Perà ³n is known as the greatest Argentinean politician of all time. However, he is also one of he most controversial. His tactics and alliances are often criticized as are the changes and developments he brought about in Argentina. The one thing that can be concluded by all is that this man led a very complex and important life.   Ã‚  Ã‚  Ã‚  Ã‚  Perà ³n was born on October 8, 1895, in a province of Buenos Aires. He was the second son of Mario and Juana Perà ³n. His father was an employee of the local court. When Juan was five years old his father abandoned the family. To make ends meet, Juana married a man whom was a farm hand. When he was ten he went to live with his uncle in Buenos Aires so that he could begin his formal education. Perà ³n was not an outstanding student but he always managed to pass. Juan’s military career started at age 16. Juan went on to study at the National Military Academy. He graduated in 1915 as a second lieutenant. His military career was now off and running. It is not really known why he decided to join the military. Some think it was because he needed discipline in his life, while others think it was to help him in gaining power. The early parts of his military career were ordinary. After the revolution of 1943 Juan Perà ³n shared control of the Argentinean government. Under Pedro Ramirez, Perà ³n held three cabinet positions. With that he saw an opportunity. He did many reform programs and won a lot of the support of labor unio...

While a Kestrel for a Knave Begins with a Sense of Hope

While A Kestrel for a Knave begins with a sense of hope, it soon becomes clear that the novel and film are both ultimately about Billy’s defeat. To what extent do you agree with this statement? The statement â€Å"While A Kestrel for a Knave begins with a sense of hope, it soon becomes clear that the novel and film are both ultimately about Billy’s defeat. † is one that I wholeheartedly concur with.A Kestrel for a Knave is a brilliantly written novel by Barry Hines that was successful in overcoming the issues of transference to film presented in From Page to Screen, and, though they are separate art forms, both adaptations (page and screen) capture superbly the bleak existence of Billy Casper, the initial hope and companionship brought by his pet Kestrel hawk but most of all his tragic defeat. As the novel progresses, his hope diminishes and is eventually extinguished in the final moments of both book and film.The film, in my opinion, through what is possible vis ually through the screen and the accompanying soundtrack amplifies the harsh reality of Billy’s life that the book simply cannot, also increasing the sense of hope that Kes brings. Unfortunately for readers it becomes apparent that the novel and film is about Billy’s inevitable defeat and the tragedy of this is increased by the fact that both page and screen adaptations of A Kestrel for a Knave undeniably begin with a sense of hope which is seen when Billy speaks to Mr Farthing’s class about how he trained Kes.In both the novel and film Billy is treated as a failure at school and unhappy at home; however he discovers a new passion in life when he finds Kes, a kestrel hawk. Billy identifies with her â€Å"silent strength† and she inspires and instils in him the trust and love that no-one else, not even his family can provide. Kes gives Billy a sense of satisfaction, achievement and the will to live another day while others is Billy’s position would have given up on life long ago.Kes is effectively Billy’s best friend and whom he spends most of his spare time with and as Billy has trained the hawk himself he feels a great sense of pride when speaking of Kes in Mr Farthing’s class. In the novel Mr Farthing coaxes Billy into speaking about the hawk, and when Billy begins his story he immediately changes. Though Billy lives with his mother and Jud his true closest companion is Kes, and whilst speaking about Kes his whole â€Å"school persona† of one word answers and mumbling disappears. For the first time at school, Billy is engaged as he is discussing his one true passion, the hawk.He sheds his lonely, independent shell and really opens up to the class. In the novel Hines changes his writing style to enhance the sense of emotion and attach the reader to Billy. In the film and novel we (like Mr Farthing) see in this scene Billy’s full potential, what person he could be if given the attention and care he deserves. Billy (vividly in the novel and expertly acted in the film) re-enacts Kes’ flights and states that â€Å"that’s it. I’d done it. I’d trained her. It’s a smashing feeling; you can’t believe that you’ll be able to do it but I did! † and is met with applause from his peers.In this we see that there is hope for Billy; that he will not have to â€Å"go down t’pit† as he states in the first scene with Jud and that his passion for life, his everything, is Kes. Kes is what is keeping him from defeat and against the odds he has found, in his circumstances, something to live for. Unfortunately following this scene where there is a sense hope are scenes where, as readers (and viewers) we realise the tragic situation that Billy is in and the story begins to become one of defeat. Billy is tasked to write a â€Å"tall story† by Mr Farthing; an â€Å"imaginary story† that â€Å"really get his imaginatio n going† (pg. 87).Billy writes what is in reality what we would consider to be an average day. His interpretation of â€Å"something that is unbelievable and far-fetched† (pg. 88) is what we accept every day without a second thought: Mrs Casper has no time for Billy: â€Å"Oh stop pestering me! I'm late enough as it is! † She finds her social life and nights out more important than listening to what Billy has to say, yet in his Tall Story Billy’s mother makes him breakfast in bed and she does not have to work and will be at home for her family. Hines makes effective use of detail as Billy observes the carpet, the radiator and the vase of fresh daffodils.We take these for granted now and they would not have been rare when the novel was written, but they sadly are not part of Billy’s life. The Tall Story tells us of Billy’s longing; not for just a normal home but for his mother to show some affection towards him (she makes him breakfast in bed) , Jud to go away (he joins the Army), his Dad to return, the teachers to be nice to him and for school to be interesting. Billy’s dire circumstances are amplified after reading the Tall Story as we realise that none of what Billy desperately longs and yearns for is going to occur and the sense of defeat becomes more apparent and prevalent in the story.This scene is omitted during the film but, as mentioned in the article From Page to Screen: â€Å"Given the inherent differences in the ways novels and films work to make their meanings and to engage their audiences, and given the different conventions governing the production, distribution and reception of each, it is scarcely surprising that the process of transposition from one medium to the other should be fraught with difficulties (omission of scenes being one of them)† including Billy’s Tall Story in the film would have been highly difficult.The film is not at a loss however as scenes such as the one where Bi lly visits the Youth Employment Office fully capture the sense of defeat and all but extinguish the sense of dwindling sense of hope remaining: Beautifully written by Hines and equally so captured on film, the Youth Employment Office scene is one where Billy, desperate to hide from Jud enters the room only to be met with a harsher reality than Jud’s impending physical retaliation for not placing the bet: his future will be one working in the dreaded mines.The employment officer asks of what Billy is good at and is met with no response. Consulting Billy’s report card the officer prints MANUAL as Billy’s type of employment and when mentioning mining is met with this response: â€Å"I’m not goin’ down t’pit† â€Å"Conditions have improved tremendously†¦Ã¢â‚¬  â€Å"I wouldn’ t be seen dead down t’pit† â€Å"Well there doesn’t seem to be any job in England for you then†.The employment officer inqu ires of Billy’s hobbies but, preoccupied with his thoughts, Billy neglects to mention his one true passion, his one chance to escape his depressing future; Kes. Billy gets up and leaves, not knowing the gravity of what he has just done. The ensuing scene is incredibly sad; Billy sprinting home from school asking all whom he meets â€Å"have you seen our Jud? † and calling out â€Å"Kes! Kes! † As he becomes more and more frantic we and Billy realise something has happened to his beloved kestrel.In the film the shot of Billy alone in the field, swinging his creance and screaming for Kes is incredibly powerful as details such as Billy’s slowly changing facial expression as he becomes more desperate and the sad, slow music that begins to play amplify the sense of defeat that he feels and the realisation from a viewer’s perspective that he has most certainly lost everything, including hope. Billy enters his house and exclaims â€Å"what’s tha d one wi’ it!? † and his mother responds â€Å"Where have you been? Your tea’s getting’ cold! †. Jud throws Billy to the ground when he confronts him and all Mrs Casper can muster is a light slap to his arm.Billy gets up and says to his mother â€Å"he’s gone and killed me hawk† Jud, nonchalantly whilst broddling the fire states â€Å"so what if I have? What are you going to do about it? † In the novel Billy attempts to bury his head into his mother’s skirt and is pushed away out of embarrassment and met with the blow of his mother’s words â€Å"don’t be so daft† however the defeat and despair in Billy’s mind after hearing Jud’s comment is, in my opinion far better expressed in the film; Billy throws himself down onto the couch and buries his in the pillow as his worst fear in the world has now been confirmed.Billy lifts his head to yell repeatedly, through tears â€Å"you’re a bas tard! A big rotten bastard! †. Billy then, to the shock of Mrs Casper yells â€Å"you bastard! You fucking bastard! † The sad notion here is that the swear word that Billy has just used is the worst he can do, his attempt at a â€Å"knockout blow† to Jud as he cannot (nor his mother) physically intimidate; he instead unleashes the largest weapon in his arsenal; language. It is met with this comment from his mother: â€Å"Shut up Billy I’m not having that kind of language in my house! † Billy yells â€Å"well do summat to him then! , begging his mother to understand what Jud has done but she simply disregards this and asks Jud â€Å"what’s tha’ done wi’ it? †. The line that solidifies in viewers and reader’s minds that all is lost for Billy escapes Jud’s lips; â€Å"it’s in t’bin†. We now know that the novel is ultimately about Billy’s defeat as his closest companion in the world, Kes, is dead and in the rubbish bin. Kes, deceased and in the bin is symbolising the sliver of hope that we as readers and viewers had at the beginning of A Kestrel for a Knave; the hope that is now dead.In possibly the most compelling scene in both film and novel Billy grabs Kes from the bin and runs back inside, dangling the bird in front of his mother’s face with tears streaming down his own, desperately yearning for some comfort, some love, affection and understanding. He receives none and Mrs Casper pushes the bird aside. Billy asks his mother to â€Å"give Jud a hidin! † to which she asks â€Å"how? † and Jud snorts in amusement. â€Å"You’ve cried about it long enough now Billy, you can get another can’t you? † Billy cannot take any more of this and lunges at Jud one last time before leaving the house yelling â€Å"You’ll never catch me! , Kes lifeless in his hand. In the film he goes to the wood, stroking his dead feathered hopes and dreams and buries Kes, defeated, however I do believe that the novel’s ending, though difficult to transfer to film is far more apt: Billy returns to the theatre and relives the traumatic experiences of the day his father left home; a combination of his tall story and tragic past. In a dreamlike sequence, Billy imagines himself on the screen, starring in a film with Kes, triumphing over Jud – but he realises this will never happen.The suggestion is that things just won't get any better, that hope is lost and that he has been defeated. Hines has shown a distinct change in his writing here however I believe that his credibility is still intact as the highly staccato surreal sequence expresses Billy’s despair, distress and ultimate defeat; seeing his past and dead hopes for a life with Kes. Billy returns home, and the novel finishes bluntly with him burying Kes and going to bed. The unexpected and unsatisfying ending maintains the harsh, lonely and bitter note of the novel, emphasising ultimately Billy’s defeat.Though A Kestrel for a Knave begins with a sense of hope with the arrival of Kes it becomes apparent from the Tall Story onwards that it will be about Billy’s defeat, something we see from scenes such as the Youth Employment Office and the tragic, highly sad ending where Billy is doomed to work in the pit and has lost the one thing he cared about and cared for him. The day, novel and film ends how it started; with Billy returning to bed with Jud; however he now has no Kes, no hope, and is completely and utterly defeated.

Nike Marketing Plan Essay - 1675 Words

ABSTRACT This paper endeavors to recommend a viable marketing plan for the footwear giant, Nike. The plan has been adequately substantiated with thorough research on different factors affecting the firm along with various ways of addressing future challenges. This research paper highlights that Nike is confronted with multifarious issues which need to be negotiated amicably. Result of the study concludes that there is still a world waiting for the Nike to be exploited, outsmarting its competitors employing its innovative and creative business strategy. MINI BUSINESS / MARKETING PLAN Ââ€" NIKE, INC. COMPANY OVERVIEW In 1962, two individuals from the University of Oregon established a small company with the name of Blue Ribbon†¦show more content†¦The footwear has been sub categorized into various product lines including sports culture, running, basketball, soccer, women fitness, baseball, football, track and field and kids. The equipment products comprise of bags, golf items and timing tools. [All products, Nike.com] PERCEPTUAL MAPPING Nike is the top shoe manufacturer and holds major chunk of the US athletic shoe market. It has 36 competitors of which top three include Reebok, Adidas, and Fila. [Catherine Colbert, Hoovers.com] The industry is faced with multiple challenges like decreasing demand and increasing popularity of alternative footwear. Nike currently enjoys 47 % of market share with Reebok following with 16 % and Adidas having 6 %. [Steven Van Dusen, Nike vs. the Competition, web-link] With the merger of Reebok and Adidas, Nike is likely to confront a tough future. SWOT ANALYSIS Nikes SWOT analysis in brief is as following. [SWOT, marketingteacher.com] 1) Nike derives its strength from its strong research and development capability. It is constantly evolving innovative products of high quality with comparatively low price. 2) Nikes major weakness lies in her heavily reliance on footwear. This makes her exposed considerably to market fluctuations. More-so, Nike has very little share of retailing its own products hence the low price pressure is often passed on to the company by the retailers who refuse to lower their own profit margins. 3) Nike owns a globally recognizedShow MoreRelatedMarketing Plan Nike3380 Words   |  14 PagesINTERNATIONAL UNIVERSITY COLLEGE Sofia MARKETING PLAN Market entry/grow opportunity for Nike in Bulgaria INDIVIDUAL ASSIGNMENT Coursework in MARKETING Student registration No: 20019402 Program: MBA Lecturer: Dr. V. Blagoev Executive Summary Our approach to developing a market-entry strategy follows a structured process, based on in-depth understanding of all aspects that feed into a commercial launch. A comprehensive analysis, using market data and marketRead MoreMarketing Plan For Nike And Gatorade Essay1679 Words   |  7 Pagescompanies together as partners in more than just the way of marketing. 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